A Make or n8n scenario writes your client's leads, and your client reads and updates them without opening the scenario. Which store should hold them? This page compares on four questions.
Every store below can update a lead on a match. What differs is who sets that up and what a later write keeps.
Klozeo is the lead database your automations write to, and your team and AI assistants read from.
The table compares what each product documents. Information about other products comes from their own public pages, read on 12 November 2026.
| Klozeo | Google Sheets | |
|---|---|---|
| A lead sent again | Matched in a fixed order within the account: email, SIREN, source_id, then exact phone plus a name more than 80% similar. A match updates the same record and returns the same ID. With none of these keys, the lead creates a new record. | n8n's Google Sheets node can update the row that matches, or add a row. Make has modules to search rows, update a row and add a row. You set a stable match column. |
| A client's edit when the scenario runs again | A merge keeps the lead's name, status, coordinates (latitude, longitude) and do-not-contact, adds new tags, and skips locked fields. Each other field you send with a value, including phone, email and website, replaces the stored value unless locked. You lock native fields lead by lead. | The scenario writes the columns you map. To keep a client's status or opt-out column, you build the scenario to skip it. |
| Do-not-contact | Do-not-contact survives every merge and import. Only an explicit, recorded action lifts it. Your sending scenario must still check it. | A column you define. Your scenarios must respect it. |
| What your client opens | A dashboard with search, filters, status, notes and do-not-contact, and export to CSV or Excel. Owner, editor and viewer roles. | The spreadsheet your client may already know. |
| Make and n8n | Through Make's HTTP module and n8n's HTTP Request node, with your API key. No native Make app or n8n node. Step-by-step guides in English and French. | Google Sheets modules in Make and a Google Sheets node in n8n. |
| Price for a client team | Per workspace, members included, excluding VAT. Free is $0 with one user. Pro is $30 a month with up to 25 members. | Google Workspace plans are priced per user. |
| Data processing agreement (DPA) | Klozeo's data processing agreement (DPA) applies to every account and is published at klozeo.com/dpa. Leads and account data are stored on servers in the European Union, and Klozeo acts as your processor for your lead data. | Google publishes a Cloud Data Processing Addendum that covers Google Workspace. |
Good choice if your client already works in Google Sheets and you want a Google Sheets app in Make, a Google Sheets node in n8n and a data processing addendum that Google publishes for Workspace.
Klozeo fits when you want the match order, the status and do-not-contact rules built into the store, not set up in each scenario, and a dashboard with roles for your client.
Every store below can update a lead on a match. What differs is who sets that up and what a later write keeps.
Good choice if your leads only need to live inside your Make scenarios: a data store adds or replaces a record by key, comes with your Make plan, and Make's terms include a data processing agreement.
Klozeo fits when a client's status must survive the next run: a data store's overwrite option replaces the record, so you map status and do-not-contact into it, while a Klozeo merge keeps name, status and do-not-contact.
Good choice if you run n8n and want a table next to your workflows: a data table updates a row on the conditions you set or adds one, can be browsed and edited in n8n, and n8n includes unlimited users in every plan and offers a pre-signed data processing agreement.
Klozeo fits when your client should not need access to your n8n project: data tables are open to all members of the project, while a Klozeo client works in its own account and invites you.
Good choice if your client edits its leads in Airtable: it can update a record on a match of one to three fields you choose, Make has an Airtable upsert module and n8n an Airtable node, and a data processing addendum is available on every plan.
Klozeo fits when several people on your client's team edit leads: Airtable's Team and Business plans charge each user with edit rights, while Klozeo is priced per workspace with members included.
Good choice if you want a spreadsheet interface on a database you host for your own team: self-hosting for internal use is free, the cloud Free plan covers up to 3 users, and NocoDB has an n8n node and a Make app.
Klozeo fits when your client needs direct access to the leads: if you host NocoDB and give your client direct access, NocoDB's licence calls for a commercial licence, while a Klozeo client owns its own account and you join it as a member.
Good choice if you are a builder who wants SQL on a Postgres database and will build the interface yourself: Supabase's upsert matches on the columns you choose, the Free plan is $0 and Pro starts at $25 a month, Supabase publishes a data processing addendum, and n8n and Make both have Supabase integrations.
Klozeo fits when you would rather not build the client's interface: on Postgres you choose the match columns and build the screens, roles and opt-out checks, while Klozeo ships a dashboard with roles and a fixed match order.
Information about other products comes from their own public pages, read on 12 November 2026.
A small, stable list that one person updates is fine in a sheet. If your client's leads already live in a CRM, keep them there: Klozeo is a lead database, not a CRM, with no pipeline, no sequences and no sales reporting.
Your client signs up, owns the account and invites you. Every new account starts with 14 days of Pro. No credit card required.
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